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Situation Analysis
Second step in a marketing plan; uses a SWOT analysis that assesses both the internal environment with regard to its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats.
Marketing Planning Process
A methodical approach to planning marketing strategies and tactics, involving situational analysis, setting goals, defining strategies, budgeting, and monitoring.
Palm Computing Inc.
A pioneering company in the development of personal digital assistants (PDAs) and early smartphones, playing a significant role in the evolution of mobile computing.
CDSTEP Factors
An acronym standing for Cultural, Demographic, Social, Technological, Economic, and Political factors that influence a company's external marketing environment.
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