Examlex
Fill in the blank with the correct unit.
Market Penetration
The extent to which a product or service is recognized and bought by customers in a particular market.
Diversification
A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.
Strategic Marketing Process
A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.
Marketing Mix
A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.
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