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Comprehend the role of social proof in persuasion.
Recognize the importance of credibility and framing in persuasive communication.
Analyze the factors influencing the effectiveness of a persuasive message.
Understand the components and process of persuasion.

Definitions:

Cognitive Psychology

The branch of psychology focused on understanding mental processes such as perception, memory, thought, and problem solving.

Everyday Cognition

Cognitive processes and abilities that individuals use in daily life, encompassing decision making, problem-solving, and memory.

Cognitive Processes

Mental activities and operations that involve the acquisition, storage, manipulation, and retrieval of information.

Behaviorist Period

A phase in the development of psychology that emphasizes the study of observable behaviors over internal phenomena such as feelings and thoughts.

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