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Product Strategies
Plans and decisions related to the development, branding, marketing, and selling of products to meet organizational objectives and satisfy market needs.
Market Entry
The strategy or methodology used by a company to begin selling its products or services in a new market or geographical area.
Entry Strategy
A planned method of delivering goods or services to a new target market and distributing them there.
Risky Business
Activities or ventures that involve a high degree of uncertainty and potential for financial loss, but also an opportunity for significant rewards.
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