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Rational Decisions
The process of making choices that result in the optimal level of benefit or utility for an individual.
Advertising
The activity or profession of producing advertisements for commercial products or services, aiming to influence consumer behavior.
Behavioral Economics
explores how psychological, cognitive, emotional, cultural, and social factors affect economic decisions, challenging traditional economic theories that assume rational behavior.
Recognition Heuristic
A cognitive shortcut that involves making a decision based on the recognition of familiar names or entities instead of considering detailed information.
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