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Resonance
The extent to which a brand or message meaningfully connects with or impacts its audience or target market.
Brand Salience
Refers to the prominence or visibility of a brand in consumers' minds.
Brand Image
The public's perception and emotional appeal of a brand as formed through its marketing and identity.
Brand Associations
Qualities, attributes, or sentiments that consumers connect with a brand, influencing their perceptions and buying decisions.
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