Use the Sample Data Below to Test Whether Car Color

question 8

Essay

Use the sample data below to test whether car color affects the likelihood of being in an_
accident. Use a significance level of 0.01. $$\begin{array} { c | c c c } & \text { Red } & \text { Blue } & \text { White } \\\hline \text { Car has been in accident } & 28 & 33 & 36 \\\text { Car has not been in accident } & 23 & 22 & 30\end{array}$$

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Definitions:

E-Mail Marketing

The practice of sending targeted commercial messages through email to a group of people to promote products or services.

Cross-Selling

The practice of selling additional products or services to an existing customer to increase the value of that customer to the business.

Attracting New Customers

The process and strategies involved in drawing new clients or buyers to use a product or service.

Sales Message

A communication that is designed to persuade a potential customer to purchase a product or service.