Wagenlucht Ice Cream Company Is Always Trying to Create New

question 26

Multiple Choice

Wagenlucht Ice Cream Company is always trying to create new flavors of ice cream. They are market testing three kinds to find out which one has the best chance of becoming
Popular. They give small samples of each to 20 people at a grocery store. Four ice cream
Tasters preferred the Strawberry Cream, 12 preferred Choco-Nuts, and four loved the
Orange Mint. Construct a Pareto chart to represent these preferences. Choose the vertical
Scale so that the relative frequencies are represented.

• A) Ice Cream Preference
• B) Ice Cream Preference
• C) Ice Cream Preference
• D) Ice Cream Preference

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Definitions:

Prejudice

Preconceived opinions or judgments about individuals or groups without sufficient knowledge, often rooted in stereotypes, leading to unfair treatment.

Discrimination

The behavioural expression of prejudice.

Attitude

(a) A relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events, or symbols. (b) A general feeling or evaluation – positive or negative – about some person, object, or issue.

Behaviour

What people actually do that can be objectively measured.