Erika Has Been Living in an Inuit Community for the Past

question 2

Multiple Choice

Erika has been living in an Inuit community for the past three years in an attempt to understand how the Inuit culture affects different aspects of development.Based on this example,which research method is Erika using?

• A) structured observational
• B) ethnography
• C) cross-sectional
• D) clinical

---

Definitions:

Marketing Research Process

An organized method for gathering, analyzing, and understanding data to guide decisions in marketing.

Vacation Destinations

Places regarded as appealing or desirable for holidays and relaxation, often featuring unique attractions, accommodations, and recreational facilities.

Confidential

Information or material designated as private or secret, often protected due to its sensitive nature.

Neuromarketing

An area of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.