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Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to preference or satisfaction.
Industry Alliance
A collaboration formed between companies in the same industry, often aimed at achieving strategic objectives such as technological advancements or market expansion.
Ecological Approach
A framework or perspective that emphasizes the interactive relationship between organisms and their environments.
Mental Health Promotion
A concept complementary to the concept of prevention in community psychology that focuses on the idea of enhancing the functioning of people.
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