A City Council Randomly Selects 1000 Married Couples from a Certain

question 97

Multiple Choice

A city council randomly selects 1000 married couples from a certain city and records the number of womenwho are in favor of a new football stadium and the number of men who are in favor.

• A) qualitative, dependent
• B) quantitative, dependent
• C) qualitative, independent
• D) quantitative, independent

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Definitions:

Credibility

The quality of being trusted, convincing or believable.

Buzz Marketing

A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.

Word of Mouth

The informal communication among consumers about products or services, often considered a powerful form of marketing.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.