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Starch Test
A chemical method used to determine the presence of starch in various materials, typically involving an iodine solution that turns blue-black in the presence of starch.
Aided Recall Test
A marketing research technique where respondents are given specific cues or prompts to help them remember advertisements or brands.
Prompted Response Test
A research method where respondents are given cues or prompts to elicit specific responses, often used in memory or recognition studies.
Controlled Experiments
Experimental studies in which researchers manipulate one variable to observe its effect on another, while keeping all other variables constant.
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