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Focus Group
A form of group research interview in which a moderator guides a group through a series of discussion questions while the rest of the research team members observe.
Moderator
An individual who oversees or regulates discussions or interactions, ensuring they remain productive and respectful.
Questionnaire
A set of written questions used for collecting information from respondents for research or survey purposes.
Primary Research
The process of collecting original data directly from sources through surveys, interviews, or experiments.
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