Retailers Are Always Interested in Determining Why a Customer Selected

question 9

Multiple Choice

Retailers are always interested in determining why a customer selected their store to make a purchase. Asporting goods retailer conducted a customer survey to determine why its customers shopped at the store. Theresults are shown below. What percentage of the customers responded that the merchandise was the reasonthey shopped at the store? Round to the nearest whole percent

• A) 43%
• B) 30%
• C) 50%
• D) 29%

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Definitions:

Latent Learning

Learning that occurs without becoming apparent in the learner's behavior until it is demonstrated under different conditions.

Discovery Learning

A method of inquiry-based instruction, cognitive theory, and problem-solving that involves exploration and discovery within the learning process.

Psychoanalysis

A therapeutic approach developed by Sigmund Freud, focusing on unconscious processes as they are manifested in a person's present behavior.

Behaviorism

A theory of learning that focuses solely on observable behaviors, discounting the importance of such mental activity as thinking, wishing, and hoping.