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A farmer wishes to test the effects of a new fertilizer on her tomato yield. She has four equal-sized plots ofland-- one with sandy soil, one with rocky soil, one with clay-rich soil, and one with average soil. She divideseach of the four plots into three equal-sized portions and randomly labels them A, B, and C. The four Aportions of land are treated with her old fertilizer. The four B portions are treated with the new fertilizer, andthe four Cʹs are treated with no fertilizer. At harvest time, the tomato yield is recorded for each section of land.Identify the experimental units.
Social Shopping
The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts.
Viral Marketing
A marketing strategy that encourages individuals to share a marketing message to others, creating a potential for exponential growth in the message's exposure and influence.
Product Reviews
Evaluations or assessments of a product's performance, quality, or suitability, often written by consumers or professional critics.
Media Richness
Describes the ability of information to change understanding within a time interval, highlighting the capability of media to convey complex messages to a recipient.
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