Examlex
Use the figure to find the following.
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Multibranding
A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.
Private Branding
A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.
Mixed Branding
A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.
U.S. Food and Drug Administration
A federal agency of the United States Department of Health and Human Services, responsible for protecting public health by ensuring the safety and efficacy of drugs, biological products, and medical devices.
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