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-A paperback book is about how tall?


Definitions:

Substantiated

Supported with proof or evidence; verified.

Deceptive Advertising

Marketing practices that mislead or misinform consumers about the nature, qualities, or benefits of a product or service.

Reasonable Consumer

An average person who is considered when evaluating the advertising and selling of products, to determine if the information presented is misleading.

Advertising Claim

refers to statements made by a business in advertising material about the quality, efficacy, or benefits of their products or services.

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