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Interaction Effect
In statistics, the phenomenon in which the effect of one independent variable on the dependent variable differs depending on the level of another independent variable.
Advertising Campaign
A series of coordinated promotional efforts, which can include various media channels, designed to achieve specific marketing objectives.
P-Value
The likelihood of observing results as extreme or more extreme than those actually experienced, under the assumption that the null hypothesis holds.
Predictor Variables
Variables used in statistical models to predict outcomes or responses.
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