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Sentiment
An attitude, thought, or judgment prompted by feeling or emotion.
Post-Purchase Dissonance
The feeling of regret or doubt experienced by a consumer after making a significant purchase.
Cognitive Dissonance
A psychological state experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to discomfort and prompting a change in beliefs or actions.
Multi-Attribute Attitude Model
A theory that examines how consumers evaluate products and services based on perceived attributes, and how this evaluation influences their purchase decisions.
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