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BDI
Brand Development Index, a measure used in marketing to quantify the strength of a brand's sales within a specific market or demographic.
CDI/BDI Marketing Dashboard
A visual representation that displays key marketing metrics, including Category Development Index (CDI) and Brand Development Index (BDI), to assess performance and opportunities.
BDI
Brand Development Index, a measure of a brand's sales performance within a specific market segment or geographic area compared to its performance elsewhere.
Brand Position
The place a brand occupies in the minds of customers and how it is differentiated from competitors.
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