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Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles to analyze consumer behavior.
Consumer Lifestyles
The habits, attitudes, tastes, moral standards, economic levels, and the amount of consumption by an individual or group.
Ideals
Standards or models of perfection and excellence that individuals or societies strive to achieve.
Principles
Fundamental truths or propositions that serve as the foundation for a system of belief or behavior or for a chain of reasoning.
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