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Factor the trinomial, if possible.
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Selective Distribution
A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.
Intensive Distribution
A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.
Exclusive Distribution
A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.
Distribution Intensity
The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).
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