A Study Was Conducted to Test the Effectiveness of Supermarket

question 70

Multiple Choice

A study was conducted to test the effectiveness of supermarket sales strategies. At one supermarket, the price level (regular, reduced price, and at cost to supermarket) and display level (normal display space, normal display space plus end-of-aisle display, and twice the normal display space) were tested to determine if they had any effect on the weekly sales of a particular supermarket product. Each of the combinations of price level and display level were put in place for a randomly selected week and the weekly sales of the product was recorded. Each combination was used three times over the course of the experiment. The results of the study are shown here: Identify the treatments used in this experiment.

• A) The three price levels used by the supermarket.
• B) The weekly sales collected for each of the weeks.
• C) The nine combinations of price level and display level used by the supermarket.
• D) The three display levels used by the supermarket.

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Definitions:

Trapezius Group

A collection of muscles extending from the neck to the mid-back, responsible for moving the shoulder blades and supporting the arm.

Rhomboideus Major

A muscle in the back that connects the spine to the scapula, involved in retracting the shoulder blade.

Infraspinatus

A muscle located on the back of the shoulder blade that is responsible for the external rotation of the shoulder joint.

Deltoid Group

A group of muscles in the shoulder responsible for arm abduction, flexion, extension, and rotation.