A Marketing Study Was Conducted to Compare the Mean Age

question 30

Multiple Choice

A marketing study was conducted to compare the mean age of male and female purchasers of a certain product. Random and independent samples were selected for both male and female purchasers of the product. What type of analysis should be used to compare the mean age of male and female purchasers?

• A) An independent samples comparison of population proportions.
• B) A paired difference comparison of population means.
• C) An independent samples comparison of population means.
• D) A test of a single population mean.

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Definitions:

Liability

Anything that is owed to other people or institutions.

Stockholders

Individuals or entities that own shares in a corporation, making them partial owners of the company and entitling them to dividends and voting rights.

Profits

The financial gain obtained when the revenues generated from business activities exceed the expenses, taxes, and costs.

Ownership of Stock

Holding shares in a company, which represents a claim on its assets and earnings.