Examlex
Institutional Advertising
A form of advertising aimed at promoting an organization's image, ideas, or philosophies rather than selling a specific product or service.
Public Relations
The practice of managing and disseminating information from an individual or organization to the public to influence their perception and maintain a positive image.
Cross-Promotion
Involves cooperative marketing by two or more firms of each other's products or services to leverage their respective audiences for mutual benefit.
Marketing Relationship
Strategies and tactics used by companies to attract, retain, and enhance relationships with customers.
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