Examlex
Choose the one alternative that best completes the statement or answers the question.
Find the area of the triangle. If necessary, round the answer to two decimal places.
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Positioning
A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Demographics
The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify markets.
Buyer Persona
A semi-fictional representation of the ideal customer based on market research and real data about existing customers, helping businesses to understand and cater to their target audience.
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