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Choose the one alternative that best completes the statement or answers the question.
Complete the identity.
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Zone of Tolerance
is a concept in service marketing that refers to the range within which customers are willing to accept variations in service delivery and quality.
Customer Expectations
The set of assumptions or standards held by customers regarding the quality, service, performance, and value of a product or service that they plan to purchase.
Customer Satisfaction
The measure of how products or services supplied by a company meet or exceed customer expectation.
Supplemental Products
Additional items or services offered to complement or enhance the primary product.
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