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Use a graphing utility to find the equation of the line of best fit. Round to two decimal places, if necessary.
-Managers rate employees according to job performance and attitude. The results for several randomly selected employees are given below.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Targeting
The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.
Marketing Planning Process
A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.
Mission Statement
A formal summary of the aims and values of a company, organization, or individual.
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