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Master effective strategies for communication on social networks.
Identify when to use digital versus printed media in business contexts.
Grasp the unique aspects of email communication in a business setting.
Learn the significance of conversation marketing vs traditional marketing.

Definitions:

1950s

A decade characterized by significant cultural, social, and political changes worldwide, marking the midpoint of the 20th century.

Critical Theory

A broad philosophical approach to culture, literature, and society that seeks to challenge and destabilize established norms and perspectives, often emphasizing power relations and social injustices.

The Frankfurt School

A group of mid-20th-century social theorists associated with the Institute for Social Research in Frankfurt, Germany, known for their critiques of capitalist society and mass culture.

Max Weber

A German sociologist, philosopher, and political economist who significantly influenced social theory by emphasizing the importance of cultural and societal aspects on economic and political developments.

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