Examlex
Evaluate and Perform Operations with Higher Roots
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Individual Brands
The use of individual brand names for each of a firm’s products.
Corporate Brands
Identities created for corporations as a whole, incorporating their values, culture, and reputation.
Brand Extension
A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.
Line Extension
A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.
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