Encode and Decode Messages
-Use the Coding Matrix $A = \left[ \begin{array} { l l } 3 & 7 \\ 2 & 5 \end{array} \right]$

question 14

Multiple Choice

Encode and Decode Messages
-Use the coding matrix $A = \left[ \begin{array} { l l } 3 & 7 \\ 2 & 5 \end{array} \right]$ to encode the message LIFE.

• A) \(\left[ \begin{array} { l l } 99 & 53 \\ 69 & 37 \end{array} \right]\)
• B) \(\left[ \begin{array} { l l } 78 & 62 \\ 54 & 43 \end{array} \right]\)
• C) \(\left[ \begin{array} { r r } 54 & 28 \\ 129 & 67 \end{array} \right]\)
• D) \(\left[ \begin{array} { r r } - 3 & - 5 \\ 3 & 3 \end{array} \right]\)

---

Definitions:

Potential Buyers

Individuals or entities that have shown interest in purchasing a product or service but have not yet made a purchase.

Segments

Distinct groups of potential consumers divided based on various traits like demographics, needs, prioritization, or behavior in the market.

Similarities

Refers to the aspects or characteristics that are alike or comparable between two or more entities.

Segmenting

Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.