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Quality
The degree to which a product or service meets or exceeds customer expectations in terms of reliability, design, functionality, durability, and satisfaction.
Long-Term Customer Relationships
The development and maintenance of enduring relationships between a business and its customers, leading to repeat business and loyalty.
Types of Utility
The different ways in which goods or services can provide value to consumers, including form, time, place, and possession utility.
Ideal Expectation
The highest or most perfect level of expectation that consumers hold regarding a product or service and its performance.
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