Examlex
Complete the identity.
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Marketing and Advertising
The activities involved in promoting and selling products or services, including market research and advertising campaigns.
Contestable Market
A market where there are no barriers to entry or exit, allowing for potential competitors to enter the market easily, keeping prices competitive.
Market Entry
The process or strategy by which a company enters into a new market or industry, often involving overcoming barriers to entry and competition.
Market Exit
The process of a company or business stopping operations or leaving a specific market or industry.
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