Suppose That Six Different E-Readers Were Evaluated by Two Senior

question 8

Multiple Choice

Suppose that six different e-readers were evaluated by two senior citizen groups
With respect to their suitability for use among the older segment of the population. The
Rankings from 1 (best) to 6 (worst) are shown below. Using the appropriate
Nonparametric method, the value of the calculated test statistic to determine if there is a
Difference in the rankings between the two magazines is $$\begin{array} { | c | c | c | } \hline \text { Model } & \text { Group 1 } & \text { Group 2 } \\\hline \text { Kindle 3 } & 1 & 1 \\\hline \text { Sony Reader } & 2 & 3 \\\hline \text { Kindle DX } & 3 & 2 \\\hline \text { Alex } & 4 & 6 \\\hline \text { Kobo eReader } & 5 & 4 \\\hline \text { COOL-ER } & 6 & 5 \\\hline\end{array}$$

• A) 2.5
• B) 3
• C) 5.5
• D) 7.5
• E) 10

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Definitions:

Promotional Activities

All the actions that a company takes to increase awareness of its products or services, which can include advertising, sales promotion, public relations, and direct marketing.

Global Citizenship

The recognition of belonging to a worldwide community and understanding the responsibilities and roles within it, focusing on cooperation and interdependence.

Bring-it-on Attitude

A confident or fearless approach toward facing challenges, difficulties, or adversities.

Mantra

A repeated phrase or slogan, often used in marketing to encapsulate and communicate a fundamental principle or idea of a brand.