Identify Population, Sample, Sampling Frame and Parameter

question 24

Multiple Choice

Identify population, sample, sampling frame and parameter.
-ASW, a regional shoe chain, has recently launched an online store. Sales via the
Internet have been sluggish compared to their brick and mortar stores, and management
Wants to survey its regular customers about potential concerns regarding the security of
Online transactions. Which of the following is the parameter of interest in the ASW
Study?

• A) all regular ASW customers
• B) % of regular ASW customers who have concerns about online security
• C) ASW customers who belong to the rewards program
• D) % of ASW customers who belong to the rewards program that don't shop online
• E) none of the above

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Definitions:

Network Effects

The phenomenon whereby a product or service gains additional value as more people use it, enhancing its appeal and utility to new and existing users.

Economies Of Scale

Cost advantages that a business obtains due to expansion, seen in the form of reduced costs per unit as output increases.

Profit-Maximizing

The method or approach of adapting manufacturing and selling activities to secure the maximum potential profit.

Competitively Organized Industry

An industry characterized by many firms competing against each other in a market to sell their products.