SCENARIO 19-6
a Student Wanted to Find Out the Optimal

question 68

True/False

SCENARIO 19-6
A student wanted to find out the optimal strategy to study for a Business Statistics exam. He
constructed the following payoff table based on the mean amount of time he needed to study every
week for the course and the degree of difficulty of the exam. From the information that he gathered
from students who had taken the course, he concluded that there was a 40% probability that the exam
would be easy. $$\begin{array} { | l | l | l | l | } \hline & 16 \text { hours } & 8 \text { hours } & 4 \text { hours } \\\hline \text { Easy Exam } & 40 & 60 & 80 \\\hline \text { Difficult Exam } & 100 & 50 & 0 \\\hline\end{array}$$
-Referring to Scenario 19-6, the optimal strategy using the maximax criterion is to
study 8 hours per week on average for the exam.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typified as product, price, place, and promotion.

Higher Horsepower

Refers to engines or machines with a higher capability to produce power, often resulting in better performance or efficiency.

Self-Propelled

Referring to machinery or vehicles that move by its own power mechanism without external force.

Sales Promotions

Marketing strategies aimed at increasing sales and attracting customers in the short term through discounts, offers, or special events.