Examlex
SCENARIO 17-15
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No") into its
bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected
from a survey.
-Referring to Scenario 17-15, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of between $30 and $40.
Memory Function
The cognitive processes involving the encoding, storing, and retrieving of information by the brain.
Concrete-Operational
A stage of cognitive development in Jean Piaget’s theory, where children ages 7 to 12 develop logical thinking but still struggle with abstract concepts.
Long-Term Memory
The memory structure capable of relatively permanent storage of information.
Rote Learning
A memorization technique based on repetition, often without understanding the underlying content.
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