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SCENARIO 17-14
The treemap below shows the amounts (size) measured in billions of US dollars and percentage
changes from prior year (color) of business-to-consumer ecommerce sales last year for North
America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East
& Africa.
-Referring to Scenario 17-14, which region has the largest amount of business-to-consumer
ecommerce sales last year?
Variable Production Costs
Costs that change in proportion to the level of production activity, such as materials and labor directly involved in manufacturing.
Fixed Production Costs
Costs that do not change with the level of production or output and must be paid regardless of the volume produced.
Net Income
The total earnings of a company after subtracting all expenses and taxes from its total revenues.
Contribution Margin
The amount remaining from sales revenue after variable expenses have been deducted, indicating the amount contributed toward covering fixed costs and generating profit.
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