SCENARIO 17-15 The Tree Diagram Below Shows the Results of the Classification

question 326

True/False

SCENARIO 17-15
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No") into its
bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected
from a survey.
-Referring to Scenario 17-15, the highest probability of switching is predicted to
occur among customers who do not watch more than 5 hours of TV a day and are offered the
bundled price of higher than $50.

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Definitions:

Interests

The topics, activities, or concerns that an individual or group finds important or enjoyable.

Open-Ended Question

A type of question designed to encourage a full, meaningful answer using the subject's own knowledge and/or feelings.

Best Alternative

Refers to the most advantageous option available when negotiating or making decisions, often used in the context of BATNA (Best Alternative to a Negotiated Agreement).

Summarizing Techniques

Methods employed to condense information, capturing the main points or essence of a larger body of content.