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SCENARIO 16-12
A local store developed a multiplicative time-series model to forecast its revenues in future
quarters, using quarterly data on its revenues during the 5-year period from 2009 to 2013. The
following is the resulting regression equation:
where is the estimated number of contracts in a quarter
is the coded quarterly value with in the first quarter of 2008 .
is a dummy variable equal to 1 in the first quarter of a year and 0 otherwise.
is a dummy variable equal to 1 in the second quarter of a year and 0 otherwise.
is a dummy variable equal to 1 in the third quarter of a year and 0 otherwise.
-Referring to Scenario 16-12, the best interpretation of the constant 6.102 in the regression equation is: a) the fitted value for the first quarter of 2009 , prior to seasonal adjustment, is .
b) the fitted value for the first quarter of 2009 , after to seasonal adjustment, is .
c) the fitted value for the first quarter of 2009 , prior to seasonal adjustment, is .
d) the fitted value for the first quarter of 2009 , after to seasonal adjustment, is .
Economic Payoff
The financial return or reward received from an investment or decision, measured in terms of profit or loss.
Equity
Fairness; everyone gets his or her fair share. Since people can disagree about what is “fair,” equity is not as well defined a concept as efficiency.
Rational Decision
The choice made by logically considering all available information, potential costs, and benefits to achieve the optimal outcome.
Bounded Rationality
A concept suggesting that decision-making is limited by the information available, cognitive limitations of the mind, and the finite amount of time available to make a decision.
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