SCENARIO 14-19
the Marketing Manager for a Nationally Franchised Lawn

question 222

True/False

SCENARIO 14-19
The marketing manager for a nationally franchised lawn service company would like to study the
characteristics that differentiate home owners who do and do not have a lawn service. A random
sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have
a lawn service (code 0) and 19 had a lawn service (code 1). Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn
size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } &{ Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\end{array}\\\\\text { Deviance } \quad 25.3089\end{array}$$
-Referring to Scenario 14-19, there is not enough evidence to conclude that the
model is not a good-fitting model at a 0.05 level of significance.

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Definitions:

Uniqueness

The quality of being one of a kind or unlike anything else.

Belongingness

The human emotional need to be an accepted member of a group, whether it is family, friends, co-workers, or a larger organization.

Traditional Conditioning

A process of learning by association, where a neutral stimulus becomes capable of eliciting a specific response through its association with another stimulus.

Individuality

The quality or character of a particular person or thing that distinguishes them from others in the same group or category.