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SCENARIO 14-13
An econometrician is interested in evaluating the relationship of demand for building materials to mortgage rates in Los Angeles and San Francisco.He believes that the appropriate model is
Y = 10 + 5X1 + 8X2
where
X1 = mortgage rate in %
X2 = 1 if SF,0 if LA
Y = demand in $100 per capita
-Referring to Scenario 14-13,the predicted demand in San Francisco when the mortgage rate is 10% is .
Motivation
The psychological process that arouses and directs goal-oriented behavior.
Sentiment Analysis
A technique used to detect, measure, and analyze opinions and emotions expressed in text, often applied in natural language processing to understand social media or customer feedback.
Inertia
A tendency for people to stick with an existing or previous decision, avoiding change or action.
Message-Response Involvement
The degree of cognitive and emotional engagement an individual experiences in response to a communication message.
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