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SCENARIO 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine
the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4
colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a
total of 24 groups) and the approval rating for each was recorded and is shown below. The manager
analyzed these data using the α = 0.05 level of significance for all inferences.
-Referring to Scenario 11-9, based on the results of the hypothesis test, it appears
that there is a significant effect associated with the shape of the logo.
Protestant Churches
Christian churches that originated from the Reformation, characterized by the rejection of papal authority and emphasising the importance of faith and scripture.
Unconstitutional Restriction
An unconstitutional restriction refers to a law or regulation that infringes upon the rights guaranteed by the constitution.
Government Actions
Measures or interventions undertaken by a governmental body to influence or directly affect social, economic, or political conditions.
Public Tranquility
The state of peace and calm in a public community or area, free from disturbances or disorder.
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