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SCENARIO 11-10-A
You are the quality control manager of a water bottles company. One of the biggest complaints in the
past years has been the breakage and, hence, the concern on the durability of the connector between
the lid and the bottle which many users use as a handle for the bottles. You have started looking for
alternative replacement for the existing connector design. Three different vendors have proposed
different designs and provided data they have collected on their designs that have been subjected to a
durability test. The data on the number of times the connectors designed by them have been used to
lift the bottles before they break from random samples of 30 bottles are shown below and also
contained in the file Scenario11-10-DataA.XLSX. Assume that and the number of times the connectors have been used to lift the bottles before they
break follows a normal distribution. You want to test to see if there is enough evidence of a difference
in mean number of times the connectors have been used to lift the bottles before they break across the
three vendors.
-Referring to Scenario 11-10-A, if a level of significance of 0.05 is chosen for the
test to determine whether there is enough evidence of a difference in mean number of times the
connectors have been used to lift the bottles before they break across the three vendors, the null
hypothesis should be rejected.
Organizational Structure
The system of tasks, workflows, reporting relationships, and communication channels that link the diverse parts of an organization.
Marketing Plan
A comprehensive document or blueprint outlining a business's marketing strategies, efforts, and campaigns for a specific period.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing-related goals and objectives through various actions and campaigns.
Strategic Choices
Decisions made by an organization to determine the direction of its activities, involving the selection of markets, determining competitive positioning, and allocation of resources.
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