SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 134

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,what critical value should the company officials use to determine the rejection region?

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Definitions:

Advertisement Wear-out

The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.

Credible Sources

Informational materials or entities regarded as trustworthy and reliable for facts, data, or news.

Pique Technique

A method used to increase compliance by arousing curiosity or interest through an unusual request.

Yielding

Whether you “accept” (believe, and especially whether you change your attitude to agree with) the message.