SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 91

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,what will be the p-value if these data were used to perform a two-tail test?

---

Definitions:

Successful Organizations

Describes entities that consistently achieve their goals and outperform their competitors in their respective industries or sectors.

Best Practices

Established methods or techniques shown to reliably lead to desired results, often considered industry standards.

Institutional Learning

involves the processes through which organizations learn and adapt over time, incorporating new knowledge into policies, structures, and culture.

Official Doctrine

A formally recognized set of principles, beliefs, or instructions issued by an authoritative organization.