SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 56

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,state the alternative hypothesis for this study.

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Definitions:

Functional Area Managers

Individuals responsible for managing specific business departments like finance, marketing, or human resources, ensuring their area of expertise aligns with the overall business strategy.

Managerial Aspect

Refers to the viewpoints, activities, or considerations necessary for the effective management and leadership within an organization.

IT Architecture

The structured framework used to conceptualize digital operations strategies, information processing, and technological resources of an organization.

Applications Software

Computer software designed to help users perform specific tasks or activities beyond the basic operation of the computer itself.