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SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

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SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the lowest level of significance at which the null hypothesis can be rejected is .


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Free Expression

The right to express one's ideas and opinions freely through speech, writing, and other forms of communication without fear of censorship or punishment.

Dissenting Viewpoints

Opinions or perspectives that conflict with the prevailing or mainstream views.

Ethics Training

A program designed to teach employees about the principles, standards, and behaviors expected in a professional environment to encourage ethical decision-making.

Employee Behavior

Refers to the actions and conduct of individuals in a workplace setting, which can directly impact organizational culture, productivity, and overall business operations.

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