SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 165

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the largest level of significance at which the null hypothesis will not be rejected is .

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Definitions:

Undifferentiated Targeting

A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.

Market Segments

Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Marketplace

An area or venue (physical or online) where goods and services are exchanged between buyers and sellers.

Marketing Strategy

A comprehensive plan formulated by a business to achieve its marketing goals, including targeting specific markets and determining the most effective ways to reach them.