SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 117

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Vulnerable

Exposed to the possibility of being attacked or harmed, either physically or emotionally.

Adrenal Glands

Small glands located on top of each kidney that produce hormones such as adrenaline and cortisol, which are involved in stress response and other bodily functions.

Stress Hormones

Hormones like cortisol are secreted into the body as a reaction to stress, impacting different bodily processes.

NK Cells

Natural Killer cells, a type of lymphocyte (white blood cell) part of the innate immune system, involved in the body's defense against tumors and virally infected cells.